Phonak had just launched their revolutionary new Lyric hearing device and were excited for people to experience it. In addition to informing visitors, a key goal of the website was to convert customers by connecting them with local providers.
The site was designed to make that conversion as smooth as possible with a simple trial signup and easy-to-use map and search functions that populate automatically based on location.
The ideal Lyric customer is someone who suffers significant hearing loss and wants a solution that won’t compromise their lifestyle. Beyond the user experience and interface, I wrote messaging and compiled brand imagery that reassures hesitant customers and depicts Lyric as a product that’s easy to forget you’re using.