• Profile

M+

  • Profile
 

NetApp

 
MorganSmail_NetApp-BrandCampaign_Construction.jpg
MorganSmail_NetApp-BrandCampaign_Brain.jpg
MorganSmail_NetApp-BrandCampaign_Fire.jpg
MorganSmail_NetApp-BrandCampaign_Sky.jpg
MorganSmail_NetApp-BrandCampaign_Crops.jpg
MorganSmail_NetApp-BrandCampaign_DiamondsCoal.jpg
MorganSmail_NetApp-BrandCampaign_BioScience.jpg
MorganSmail_NetApp-BrandCampaign_InfoHighway.jpg
MorganSmail_NetApp-BrandCampaign_StockExchange.jpg
 


Brand Campaign, Messaging
 

Over the years, NetApp's developed a tremendous track record in the industry helping their clients manage sophisticated levels of data and were looking to finally get their story told. With a sparse brand presence in the market, they needed to reach C-level execs by cutting the tech-jargon and speaking their language.

The brand ingredients were in place, so I came up with an idea that breathes all new life into an already established identity. 

I began by trimming their tagline down to its essence and reinterpreted it through the 'gateway' symbolism of the NetApp logo. The result is a rich visual language, using big-picture notions to convey the practical strength of NetApp solutions across a variety of mediums.